The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers - 7478

A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.
ASIN: 0684864673
VSKU: 56JTFR0025TX_ns
Condition: Very Good
Author/Artist:Day, George S
Binding: Hardcover